AccessCRM
Data entry and database management, ages 13 to 18
- Summers through high school and college.
- Data entry, database management and process structuring.
What it taught me: Discipline.
Professional experience
John Serrantino, on the road since 1997
Seven stops, one highway. Customer service, sales leadership, six years at HubSpot, two companies founded, and the work I do now at Kesey.
York College of Pennsylvania
BA, Philosophy. Four years of saying exactly what I meant
- Trained to define terms and defend them, which turns out to be most of CRM architecture.
What it taught me: Most broken systems are one word meaning four things.
ReminderMedia
Employee 4. Customer Service Rep to Director of Customer Service
- Ran a team of 15: hiring, performance reviews, training and onboarding.
- Helped architect the company's homegrown CRM, which more than 150 people ran on.
- The company was named the 2nd fastest growing private business in Philadelphia in 2008 by the Philadelphia Business Journal.
What it taught me: The power of sound process.
Front Center Media
Employee 1 of a private equity backed venture
- Every aspect of the business, from employee one. Hired and built the team to 8.
- Funding was pulled at eighteen months and the venture closed.
What it taught me: Failure is how you grow, and it is better to have your first one early.
PipelineCRM
Account Executive, Senior AE, then Sales Director
- Ran a sales team of 8 as Sales Director.
- Created the onboarding services program, then sold it and delivered it.
- Closed the largest deal in company history: $1.5M and 750 users, won on wireframes I built with no deal team.
What it taught me: Innovation is listening to the customer, then bootstrapping the answer.
HubSpot
Channel Account Manager, then Enterprise Account Executive
- Three years managing agency partners, three years as an Enterprise AE.
- President's Club in 2019 and 2020 at more than 125% of quota.
What it taught me: How it works at scale, and what a finished product looks like.
EzHireConcurrent
Co-founder. Founded and exited
- Recruitment as a service, built with a business partner and run alongside the HubSpot years.
- Employed five plus people and did more than $300K in revenue in 2020 and again in 2021. Exited in 2023.
What it taught me: What it costs to make payroll.
KeseyNow
Founder. Title on the business card: Janitor
- A revenue systems practice for a limited client roster. The person you meet is the person doing the work.
- Builds and runs the wiring between a company's CRM, its billing, its mailbox and the system its work runs in.
- Ships software too: Pre-Trip, a compliance scanner for regulated health marketing.
What it taught me: Visibility first. Build the measurement layer, then build, measure and test against it.
Next stop
Want the long version?
The About page has the reasoning behind each stop. The call has everything else.